This summer two friends and I took to the streets with one of our town’s summer street festivals (http://www.openstreetsutw.ca) to spread awareness and promote some good examples of Free Cultural works. We gave out gratis music CDs, DVDs with Blender films, and brochures. The content we gave out is at http://librestreets.singpolyma.net/
Had some good conversations with people. Some people understandably had no CD or DVD player at home, but most we talked to did not have that issue. Lots of stock left over to give out at future events. The cover for every CD and DVD contained a condensed version of most of the brochure, so that we could not only provide exposure for the works and creators, but also get some part of the message home with even people who just grabbed items.