About the Piracy category

To what extent does piracy provide gratis customer retention, price discrimination, and marketing services for IP industries, thus undermining competition from the commons? (Recall the WIFO global theory of change: commons ⇄ freedom, equality, security ⇄ good future.)

How to delimit cases in which piracy only substitutes for paying IP holders or for not accessing and preserving otherwise unavailable material, and does not substitute for free/libre/open material – in other words, what cases might be ethical, given WIFO theory of change?

Is there some way to exploit pirates’ and IP industries’ disagreement on facts – whether piracy hurts industry or not – to get the attention of both camps?

One idea is a campaign claiming the openness is rehab for pirates. Discuss.